Building a Digital Home for a Mission-Driven Organisation
Project Information
Services
Website Strategy, UX Design, WordPress Development
Client
Hull Sisters, UK
Industry
Non-profit and Social Impact
Date
April 2026
Project Overview
Hull Sisters is a mission-driven organisation focused on supporting women, girls and families through community initiatives, practical programmes and opportunities for involvement.
The organisation needed a website that could clearly communicate its purpose, present its work and make it easier for people to understand how they could support or participate in its mission.
The Challenge
Hull Sisters had several important stories and initiatives to communicate. The challenge was bringing them together within a clear digital structure without overwhelming visitors.
The website needed to help different audiences quickly understand:
- What Hull Sisters stands for
- The people and communities it supports
- Its key initiatives and programmes
- How individuals and partners can get involved
- How to contact or support the organisation
It also needed to feel warm and human while maintaining the credibility expected of a social-impact organisation.
Our Approach
We began by organising the organisation’s information around the questions a new visitor would likely have.
Rather than treating the website as a collection of unrelated pages, we designed it as a guided introduction to the organisation. The journey moves from its purpose and story to its initiatives, impact and opportunities for involvement.
The visual direction was kept approachable and people-focused. Images, typography, colour and spacing were used to communicate warmth without making the website feel informal or unstructured.
What We Delivered
- Website strategy and content structure
- User journey planning
- Responsive interface design
- WordPress website development
- Programme and initiative pages
- Donation and involvement pathways
- Contact and enquiry functionality
- Mobile and tablet optimisation
The Outcome
Hull Sisters now has a central digital platform that presents its mission, initiatives and opportunities in a clear and accessible way.
The website gives potential supporters, partners and participants a better understanding of the organisation and provides clear routes for getting involved.