Creating a Bold Identity for a Creative Marketing Company
Project Information
Services
Brand Strategy, Visual Identity, Brand Application Design
Client
Ragital Ltd
Industry
Marketing, Media and Creative Services
Date
2022
Project Overview
Ragital is a creative marketing company that develops marketing, media, production and digital solutions for businesses.
The company needed an identity that could reflect its energetic and unconventional approach while remaining credible enough to work with established brands and organisations.
Ragital currently presents itself as a team of social, creative and marketing innovators focused on developing transformative marketing solutions.
The Challenge
The brand needed to operate across several areas of marketing and creative execution.
It had to feel bold enough to represent a creative company while remaining flexible enough for corporate presentations, campaign materials, digital platforms and client communication.
The identity needed to:
- Communicate creativity and innovation
- Differentiate Ragital from conventional marketing agencies
- Support its work across strategy, media, production and digital services
- Appeal to businesses looking for fresh marketing ideas
- Remain recognisable across different brand applications
Our Approach
The identity was developed around Ragital’s character as a bold, energetic and ideas-led company.
We created a visual system that allowed the brand to be expressive without losing structure. The logo, colours, typography and supporting graphics were designed to work together across both corporate and creative applications.
The system gave Ragital room to adapt its communication to different campaigns while maintaining a recognisable central identity.
What We Delivered
- Brand positioning direction
- Logo and visual identity development
- Colour and typography system
- Supporting graphic elements
- Corporate communication materials
- Digital brand applications
- Social media design direction
- Brand usage guidelines
The Outcome
Ragital gained a distinctive identity that reflects its position as a creative and marketing company.
The identity provides a consistent foundation for presenting its services, developing campaigns and communicating with clients across different industries.
It balances Ragital’s creative personality with the professionalism required to deliver strategy, media and production services for established organisations.
This project was completed by Clik’s principal consultant while he worked at Strategic Outcomes Ltd.